Why User Experience Always Has to Come First

Actions speak louder than mission statements. If a UX feels more like “User Exploitation” than “User Experience,” business becomes ripe for disruption. Profitability predicated on customer friction, intrusion, and irritation simply isn’t sustainable. Privileging easy money over better user experience is the antithesis of customer centricity.

Read more at https://hbr.org/2016/09/why-user-experience-always-has-to-come-first