dcsimg

Billion-dollar search engine industry attracts vultures, shady advertisers, and cybercriminals

Search engines make money by showing users sponsored advertisements—a lot of money. This attracts attention, competition, and plenty who want a piece of the action without doing the actual work or considering the impact to those on the other end of the search bar. Because in the search business, even the crumbs are interesting. In this post, we look at the ways in which shady advertisers, … [Read more...]

SEO poisoning: Is it worth it?

Search Engine Optimization (SEO) poisoning basically comes down to getting your web page high in the rankings for relevant search results without buying advertisements or using legitimate, but tedious, SEO best practices. Instead, threat actors use illegal means to push their page to the top. Sometimes, this technique is also referred to as black hat SEO. (Although the people selling these … [Read more...]