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How much personalization is too much?

In 2012, when Target used data analytics to identify customers who were expecting a baby, then mailed them coupons for maternity clothing and nursery furniture, it inadvertently revealed a teenage girl’s pregnancy to her parents. Back then, the revelation caused an uproar. Today, that kind of artificial intelligence-assisted profiling is rapidly becoming routine. Personalization is the new … [Read more...]

Changing California’s privacy law: A snapshot at the support and opposition

Last week, the corporate-backed, legislative battle against California privacy met a blockade, as one Senate committee voted down and negotiated changes to several bills that, as originally written, could have weakened the state’s data privacy law, the California Consumer Privacy Act. Though the bills’ authors have raked in thousands of dollars in campaign contributions from companies … [Read more...]

How to securely send your personal information

This story originally ran on The Parallax and was updated on July 3, 2019. A few months ago, my parents asked a great security question: How could they securely send their passport numbers to a travel agent? They knew email wasn’t safe on its own. Standard email indeed isn’t safe for sending high-value personal information such as credit card or passport numbers, according to security … [Read more...]

The top six takeaways for corporate data privacy compliance

For nearly two months, Malwarebytes Labs has led readers on a journey through data privacy laws around the world, exploring the nuances between “personal information” and “personal data,” as well as between data breach notification laws in Florida, Utah, California, and Iowa. We explored the risks of jumping into the global data privacy game, comparing the European Union’s laws with the laws … [Read more...]

A week in security (April 8 – 14)

Last week on Labs, we said hello to Baldr, a new stealer on the market, we wondered who is managing the security of medical management apps, discussed the different perceptions of personal information, and we looked at fake Instagram assistance apps found on Google Play that are stealing passwords. Other cybersecurity news German pharmaceuticals giant Bayer says it has been hit by malware, … [Read more...]

What is personal information? In legal terms, it depends

In early March, cybersecurity professionals around the world filled the San Francisco Moscone Convention Center’s sprawling exhibition halls to discuss and learn about everything infosec, from public key encryption to incident response, and from machine learning to domestic abuse. It was RSA Conference 2019, and Malwarebytes showed up to attend and present. Our Wednesday afternoon session—“One … [Read more...]