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How the GDPR affects loyalty programmes

Loyalty programmes and reward cards are one of the main ways retailers get people’s personal data. They have become a hallmark of the shopping experience, with customers gladly telling organisations their name, address and other information in exchange for occasional perks. However, things are about to get a lot more complicated. The EU General Data Protection Regulation (GPDR), which comes into … [Read more...]

The GDPR: What exactly is personal data?

Personal data is at the heart of the EU General Data Protection Regulation (GDPR), but many people are still unsure exactly what ‘personal data’ refers to. There’s no definitive list of what is or isn’t personal data, so it all comes down to properly interpreting the GDPR’s definition: “‘[P]ersonal data’ means any information relating to an identified or identifiable natural person (‘data … [Read more...]