dcsimg

How the GDPR affects loyalty programmes

Loyalty programmes and reward cards are one of the main ways retailers get people‚Äôs personal data. They have become a hallmark of the shopping experience, with customers gladly telling organisations their name, address and other information in exchange for occasional perks. However, things are about to get a lot more complicated. The EU General Data Protection Regulation (GPDR), which comes into … [Read more...]