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How much personalization is too much?

In 2012, when Target used data analytics to identify customers who were expecting a baby, then mailed them coupons for maternity clothing and nursery furniture, it inadvertently revealed a teenage girl’s pregnancy to her parents. Back then, the revelation caused an uproar. Today, that kind of artificial intelligence-assisted profiling is rapidly becoming routine. Personalization is the new … [Read more...]

Google’s Nest fiasco harms user trust and invades their privacy

Technology companies, lawmakers, privacy advocates, and everyday consumers likely disagree about exactly how a company should go about collecting user data. But, following a trust-shattering move by Google last month regarding its Nest Secure product, consensus on one issue has emerged: Companies shouldn’t ship products that can surreptitiously spy on users. Failing to disclose that a product can … [Read more...]