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Google FLoC puts ad trackers on a cookie-free diet

Cookie tracking is dying and Google needs a replacement. It’s betting on FLoC, an ad tracking technology that lets it understand people’s behaviour while respecting their privacy. Google has announced that its tests show promising signs that FLoC is working. Is this a milestone on the road to more privacy, or just better concealed tracking technology? Let’s have a look. What are … [Read more...]

Charities and the advertising industry: data ecosystems and privacy risks

Data makes the world go round, more often than not via advertising and its tracking mechanisms. Whether you think making money from large volumes of PII to keep the web ticking over is a good thing, or a sleazy data-grab often encouraging terrible ad practices, it’s not going to go away anytime soon. A detailed analysis of ad tracking mechanisms on popular charity websites has been released by … [Read more...]

How the GDPR affects cookie policies

Cookies are mentioned only once in the GDPR (General Data Protection Regulation), but the repercussions are significant for any organisation that uses them to track users’ browsing activity. Recital 30 of the GDPR states: Natural persons may be associated with online identifiers […] such as internet protocol addresses, cookie identifiers or other identifiers […]. This may leave traces which, in … [Read more...]

Google aims to banish third-party cookies within the next two years

Google, the Internet giant that serves more than 87% of worldwide web users, has given further details on its Privacy Sandbox initiative. Announced in August 2019, Privacy Sandbox aims to strengthen users’ online privacy, while protecting online publishers and advertisers. Google now says it wants to phase out support of third-party cookies within the next two years.   What is Privacy … [Read more...]

How to tighten security and increase privacy on your browser

Is my browser making an effort to keep my system safe and my online behavior private? This is usually not the first question we ask ourselves when we choose our default browser. But maybe it should be. These days, threats to your privacy and security come at your from all angles, but browser-based attacks such as malvertising, drive-by downloads, adware, tracking, and rogue apps make going online … [Read more...]

How to tighten security and increase privacy on your browser

Is my browser making an effort to keep my system safe and my online behavior private? This is usually not the first question we ask ourselves when we choose our default browser. But maybe it should be. These days, threats to your privacy and security come at your from all angles, but browser-based attacks such as malvertising, drive-by downloads, adware, tracking, and rogue apps make going online … [Read more...]

Cookies: Should I worry about them?

Starting off the new year, many of us are worried about cookies—how many we ate over the holidays and how we’re going to avoid them in the break room, for example. With so much cybercrime and data theft swirling around like daily bomb cyclones, there’s more than a few folks worried about the kinds of cookies they encounter on the Internet. But should they be? Cookies are typically text … [Read more...]