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How the GDPR affects loyalty programmes

Loyalty programmes and reward cards are one of the main ways retailers get people’s personal data. They have become a hallmark of the shopping experience, with customers gladly telling organisations their name, address and other information in exchange for occasional perks. However, things are about to get a lot more complicated. The EU General Data Protection Regulation (GPDR), which comes into … [Read more...]

The GDPR: Consumer rights for your personal data

You’re probably aware of ‘consumer rights’: they are the rules organisations need to follow to stop customers from being exploited. The specifics vary between laws, but they almost always include the rights to remain safe, informed and to lodge complaints. Though essential, these rights don’t reflect the way consumer culture has evolved in recent years. Goods and services are now often exchanged … [Read more...]