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An MSP’s Guide to Getting Started with Google Ads

Demonstrating return on investment (ROI) for marketing dollars is a challenge for any business. Fortunately, with Google Ads, you have a medium that allows you to target ads to a specific audience, track how they respond, and see which of your ads gets the best conversion rate.  Google Ads, which is the new name for Google AdWords, is a great way to get your online marketing moving quickly … [Read more...]

Centralized Networks vs Decentralized Networks

With the rise of technologies like Blockchain and the cloud, the decentralized network has become a growing trend in today’s business environments. These networks are a far cry from the centralized networks that were around five to 10 years ago, and this article will explain the basic differences between both environments, as well as the key advantages and disadvantages of each. What is a … [Read more...]

SolarWinds MSP Launches Software Development Apprenticeship Program with Edinburgh Napier University

SolarWinds MSP has launched a new apprenticeship scheme in collaboration with Edinburgh Napier University. Starting this academic year, two apprentices will divide their time between study and work to gain an Honours degree in software development, as well as hands-on experience in the development of new and existing software, working alongside professionals and earning a salary. SolarWinds MSP … [Read more...]

How to Create a Marketing Program for Your MSP Business

In a recent webinar for the … [Read more...]

How to Engage Customers in Your Customer Relationship Process

Building strong relationships with your customers is critical to the growth of your business. As a managed service provider (MSP), a large part of this comes from sitting down with your customer—not just as a way to prove the value of your service, but also as a way to really get to know their business needs.  Read More … [Read more...]

Increase Your Footprint and Improve Profitability with Your Existing Customer Base

Upselling and cross-selling represent a huge opportunity for managed service providers (MSPs). Too often, we forget about the opportunity sitting within our existing customer base. It's not that we get complacent, more like we feel we're already garnering close to a maximum amount of revenue from those companies. However, with proper planning and management, you can take advantage of the … [Read more...]

Security Burrito Part 2: The Nutritional Value of Backup

In the last blog, we spoke about the first few layers of a nutritious security burrito. From antivirus (AV) to web protection to patch management, you must offer a range of defenses if you want to fight back against the bad guys.  However, there's one part of your security burrito that needs some extra attention. You see, this part is about things like sour cream, salsa, or cheese. Without … [Read more...]

SolarWinds Gives MSPs Better Visibility into Customer Environments with Network Device Monitoring

https://www.solarwindsmsp.com/?utm_medium=pr&utm_source=globenewswi… MSP (NYSE:SWI), today announced it has expanded its SolarWinds® RMM capabilities by launching the Network Device Monitoring feature.  Read More … [Read more...]

Remote Access—Is Security Built into the DNA of Your Solution?

Security is a hot topic. Everywhere you look in the IT space, you’ll see stories of hacking attempts, brute force attacks, DDOS, and much more. While the big story in our defense against these insurgencies is layered security, unless you fully understand your weaknesses and vulnerabilities, adding “security” solutions to your network is a potentially useless action. It’s like having the world's … [Read more...]

The ingredients of a nutritious security burrito 

Years ago, antivirus (AV) was often considered the backbone of cybersecurity. Many IT professionals figured AV was enough to prevent their users from falling victim to a cyberattack.  However, the industry has now shifted to a “defense-in-depth” model, otherwise known as “layered security.” We realized that AV wasn’t enough. Patch management alone wasn’t enough. Businesses had to start … [Read more...]