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Why CRO is good for small business

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be [...] The post Why CRO is good for small business appeared first on Webtrends. … [Read more...]

What’s Happening in UK Retail – and Is Online Shopping Really to Blame?

The current turmoil in the UK retail sector is enough to startle any employee or business owner in this industry. As the tumbleweeds roll across [...] The post What’s Happening in UK Retail – and Is Online Shopping Really to Blame? appeared first on Webtrends. … [Read more...]

Why marketers should get to grips with website optimisation

AB testing and website optimisation have been around for many years and it is commonplace amongst large enterprises and many ecommerce focused websites. These organisations [...] The post Why marketers should get to grips with website optimisation appeared first on Webtrends. … [Read more...]